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Factors Causing Consumer Resistance to Innovation by Applying Resistance to Innovation Theory |
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| รหัสดีโอไอ | |
| Creator | Mazhar Abbas, Saliha Gul Abbasi, Ghulam Dastgeer, Abida Hanif, Muhammad Ashraf |
| Title | Factors Causing Consumer Resistance to Innovation by Applying Resistance to Innovation Theory |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2564 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 12 |
| Journal No. | 2 |
| Page no. | 12A2U: 1-12 |
| Keyword | Innovation resistance, Consumer behavior, Innovation characteristics, Product price, Consumer characteristics, Negative emotion, Consumer motivation, Complexity of product. |
| URL Website | http://TuEngr.com/Vol12_2.html |
| Website title | ITJEMAST V12(2) 2021 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Innovation resistance is the most vibrant field of study for the economic growth and success of organizations. Notwithstanding, innovation has been a significant focus of attention for scholars and organizations due to its positive and negative consequences. For instance, the success consequences of innovation, consumer delay, or postponement in the adoption of innovation might change this success into failure. Nowadays, many researchers try to determine the different factors that identify consumer behavior towards innovation resistance, which brought up consumer understanding and their good approach towards innovation. This paper, therefore, addressed various factors that affect consumer behavior in terms of resistance to innovation. However, the relationship between innovation features, user features, and consumer aversion to innovation encourages research to explore the phenomenon further. The study will look at the connection between innovation and consumer features and at the reticence of customers to innovation from Pakistan's perspective. |
