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COMPETENCY AND MARKETING PERFORMANCE MEASUREMENT OF SAUDI ARABIAN FOOD & DRINK PRODUCTS IN SAUDI ARABIA OF MIDDLE EAST REGION |
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| รหัสดีโอไอ | |
| Creator | Ajay Singh |
| Title | COMPETENCY AND MARKETING PERFORMANCE MEASUREMENT OF SAUDI ARABIAN FOOD & DRINK PRODUCTS IN SAUDI ARABIA OF MIDDLE EAST REGION |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 4 |
| Page no. | 11A04H: 1-11 |
| Keyword | Food products, Drink products, Energy Drinks, Customer satisfaction, Saudi Arabia, Gulf region, Health conscious products |
| URL Website | http://TuEngr.com/Vol11_4.html |
| Website title | ITJEMAST V11(4) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This paper investigates and measures the competency and performance of food & drink products of various organizations of Saudi Arabia in the Middle East region. The study primarily uses organizations, past data and records, and, secondly, customer satisfaction surveys by applying a structured questionnaire. The areas of the research focus on a variety of food & drink products, customer satisfaction, Industry resources, and socio-economic impact on the country. The key findings of the study focus on the determination of distinguishing performances and customers' expectations. Measuring the performance of these products emphasize immediate and meaningful outcomes from the Industry and customer's preferences and expectations. The competency & performance of the food & drink products have evaluated with defined satisfaction criteria that show the opinion of the people about these varieties of products of Saudi Arabian companies. This study finds that customers are happy with the products. However, producers must further enhance product quality to meet and compete with new products entering the market. |
