A SPOTLIGHT ON RUSSIAN TOURISM AND HOSPITALITY INDUSTRY
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Creator Elena V. Frolova, Elena E. Kabanova, Olga V. Rogach, Ekaterina A. Vetrova, Tatyana M. Ryabova
Title A SPOTLIGHT ON RUSSIAN TOURISM AND HOSPITALITY INDUSTRY
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Publisher TuEngr Group
Publication Year 2563
Journal Title International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
Journal Vol. 11
Journal No. 4
Page no. 11A04G: 1-8
Keyword Tourist attraction, Tourist infrastructure, Tourism potential, Practice-oriented training, Hospitality, After-sales service.
URL Website http://TuEngr.com/Vol11_4.html
Website title ITJEMAST V11(4) 2020 @ TuEngr.com
ISSN 2228-9860
Abstract The presence of competitive, highly qualified personnel in the hospitality sector determines the success of the tourism industry. The quality of interaction between the tourist and the service staff, attention to the individual needs of a client, friendliness, and general atmosphere of hospitality forms the tourist's attitudes to a return visit, the development of the tourist attractiveness of the territory. The empirical base is represented by the questionnaires survey results of local authority heads of the Russian Federation. The study results showed that the lack of qualified personnel significantly limits the development of domestic tourism in Russia. The improvement of the industry staffing includes several areas: personnel training for service and tourism enterprises, as well as improving the skills of municipal employees on the development of tourist attractiveness for some territory. Training in tourism and hospitality should include such aspects as the research methods of expectations, interests and customer satisfaction by services; the development of strategic projects and programs that take into account the differentiated needs of both high-income and low-budget social groups; the specifics of cooperation, organizational interaction with key partners in order to meet customer need comprehensively; quality management of tourism services; hospitality innovation; promotion of tourism products and services; information technologies in hospitality.
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