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A STUDY ON CAUSAL RELATIONSHIP BETWEEN COUNTERFEIT PRODUCTS AND CONSUMER PREFERENCES |
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| รหัสดีโอไอ | |
| Creator | Muhammad Tayyab Kashif, Khalid Jamil, Muhammad Kashif Khurshid |
| Title | A STUDY ON CAUSAL RELATIONSHIP BETWEEN COUNTERFEIT PRODUCTS AND CONSUMER PREFERENCES |
| Contributor | Muhammad Amjad, Adeel Anjum |
| Publisher | TuEngr.com |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 11A01C: 1-11 |
| Keyword | Fake products, Consumer Preference, Peer effect, Social status symbol, Financial incentives. |
| URL Website | http://TuEngr.com/Vol11_1.html |
| Website title | ITJEMAST V11(1) 2022 |
| ISSN | 2228-9860 |
| Abstract | The reason for this study is to develop a model and test this model also is about the extraction of major experiences of the consumers which they got from intentional arrogance and readiness to purchase of the substitutes of the luxury fashion products. Substitutes have created serious challenges for all countries of the globe. The problem has been experienced by the original brand's authentic products manufacturing companies. The intake of the substitutes is studied in this research. To fill the gap in the literature for the readiness to buy substitutes of the luxury fashion products in Pakistan, for extracting determining factors study is done. Found south of East Asia as hub for trading and consuming the substitutes. The study was done with 257 samples from three big markets (Katchery Bazar, Satyana Road, and D-Ground) of Faisalabad during 2019. Questionnaires are used for data collection in all days (weekends and weekdays) from people come with intention to buy substitutes. To check the relation between variables and testation of the hypothesis SEM (structural equation modeling) technique was used. The study closed with these results; Tendency to avoid risk was negative but trivial, peer effect, previous outing, arrogance and monetary arrogance towards substitutes were found significant and positive, Tendency to avoid risk insignificant and negative, appealing characteristics of purchase of substitutes and readiness to buy resulted positive and insignificant. This study found after studying previous researches and theories available in the field of marketing and consumer behavior successive to explore the major determining factors after testing a wide range model. These major determining factors are arrogance towards substitutes and user readiness to purchase the substitutes of luxury fashion products. |
