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FACTORS INFLUENCING ISLAMIC BANKING ADOPTION: EVIDENCE FROM PAKISTAN |
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| รหัสดีโอไอ | |
| Creator | Muhammad Yar Khan, Faiza Saleem, Majid Jamal Khan, Shahab U Din |
| Title | FACTORS INFLUENCING ISLAMIC BANKING ADOPTION: EVIDENCE FROM PAKISTAN |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2563 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 11 |
| Journal No. | 7 |
| Page no. | 11A07O: 1-11 |
| Keyword | Bank Reputation, Consumer Attitudes, Consumer Behavior, Customer Surveys, Developing Countries, Islamic non-interest banking, Pakistan's banking. |
| URL Website | http://TuEngr.com/Vol11_7.html |
| Website title | ITJEMAST V11(7) 2020 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This study aims to examine the major factors influencing the Islamic Banking (IB) adoption of Pakistani customers. The data is collected from 279 conventional bank customers based in Rawalpindi and Islamabad. A descriptive statistical analysis, discriminant validity, and regression analysis are used to perform the analyses. With religious beliefs, values, life trends and banking behavior reveal that bank reputation, Islamic banking performance, and its compatibility impacts the usage intention positively and significantly. The perceived risk and complexity cast a negative influence on the intention of Islamic banking customers. Further, finding shows that the buyers of IB products have limited knowledge in Pakistan. This study could assist the practitioners as well as academicians in developing appropriate and effective policies to fascinate potential consumers. Regarding originality, this study is among the earliest studies conducted in the Pakistani context using Roger's diffusion innovation theory to interpret the intentions of the customers to adopt Islamic banking. |
