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STAKEHOLDER ANALYSIS USING THE MATRIX OF INTEREST-POWER IN INSURANCE INDUSTRY: CASE STUDY OF HAFEZ ATIEHZASAN INSURANCE |
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| รหัสดีโอไอ | |
| Creator | Hadi Raeis Abdollahi, Seyed Mojtaba Hosseini, Khalil Alimohammadzadeh |
| Title | STAKEHOLDER ANALYSIS USING THE MATRIX OF INTEREST-POWER IN INSURANCE INDUSTRY: CASE STUDY OF HAFEZ ATIEHZASAN INSURANCE |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 7 |
| Page no. | 937-947 |
| Keyword | Health management, Market organization, Insurance market, Stakeholder management, Interest and power matrix, Organization stakeholder. |
| URL Website | http://tuengr.com/Vol10_7.html |
| Website title | ITJEMAST V10(6) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Identification different stakeholders will increase their support for the organization's programs, increase the quality of services provided, reduce costs, and attract more funds. The main study goal is to do stakeholder analysis using the interest and power matrix in the insurance industry (case study: Hafez Atigazazan Insurance). The method of this study is a combination of qualitative and quantitative. The statistical population of this research consists of all stakeholders of Hafez Atiehzasan Insurance Company and its sampling method is available as sampling. Stakeholder information was collected based on 3 indicators of profit, cost, and quality, with a 3-degree Likert scale (3-1). The results of the analysis of variance showed that there was a significant difference between Hafez Atiehzasan insurance company's stakeholders. The stakeholders of Hafez Atigazazan Insurance Company based on their relative importance grade are Customers, competitors, shareholders, employees of the organization, managers, service providers, contracting physicians, banks and financial institutions, consumer protection groups, special interest groups, trade unions, and the media. The results of this study showed that they must be properly identified and prioritized in order to properly manage the stakeholders. |
