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EFFECTS OF ENVIRONMENTAL CONCERNS AND GREEN KNOWLEDGE ON GREEN PRODUCT CONSUMPTIONS WITH AN EMPHASIS ON MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL, PERCEIVED VALUE, ATTITUDE AND SUBJECTIVE NORM |
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| รหัสดีโอไอ | |
| Creator | Ahmad Reza Salimi |
| Title | EFFECTS OF ENVIRONMENTAL CONCERNS AND GREEN KNOWLEDGE ON GREEN PRODUCT CONSUMPTIONS WITH AN EMPHASIS ON MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL, PERCEIVED VALUE, ATTITUDE AND SUBJECTIVE NORM |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 5 |
| Page no. | 651-661 |
| Keyword | Green consumption, Path analysis, Green purchase intention, Green purchase attitude, Environmental behavior. |
| URL Website | http://tuengr.com/Vol10_5.html |
| Website title | ITJEMAST V10(5) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | This study examine the effects of environmental concerns and green knowledge on green product consumption with an emphasis on mediating role of perceived behavioral control, perceived value, attitude, subjective norm. This study was an applied research using descriptive survey. The participated population included 359 customers of Shahrvand stores in Tehran. This study used path analysis in LISREL? to test the measurement model and hypotheses. The results showed that effects of environmental concerns were significant and positive on green purchase attitude, subjective norm, perceived behavioral control, perceived value and green purchase intention. Effects of green knowledge were significant and positive on green purchase attitude, subjective norm, perceived behavioral control, perceived value and green purchase intention. Effect of green purchase attitude, subjective norm and perceived behavioral control was positive and significant on green purchase intention, while effect of perceived value was not significant on green purchase intention. Indirect effect of environmental concerns and green knowledge was positive and significant on green purchase intention through green purchase attitude, subjective norm and perceived behavioral control. The findings supported effect of environmental concerns and green knowledge on green product consumption focusing on mediating role of perceived behavioral control, perceived value, attitude and subjective norm. |
