|
IMPACTS OF DOMESTIC MARKETING CAPABILITIES ON INTERNATIONAL MARKETING GROWTH CONSIDERING THE ROLES OF INFORMATION AVAILABILITY, INTERNATIONAL STRATEGIC ORIENTATION, AND INTERNATIONAL NETWORK CAPABILITIES: CASE STUDY OF ALBORZ DRIED FRUIT EXPORT COMPANIES |
|---|---|
| รหัสดีโอไอ | |
| Creator | Reza Karimi, Alireza Nohedi |
| Title | IMPACTS OF DOMESTIC MARKETING CAPABILITIES ON INTERNATIONAL MARKETING GROWTH CONSIDERING THE ROLES OF INFORMATION AVAILABILITY, INTERNATIONAL STRATEGIC ORIENTATION, AND INTERNATIONAL NETWORK CAPABILITIES: CASE STUDY OF ALBORZ DRIED FRUIT EXPORT COMPANIES |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 19 |
| Page no. | 10A19B: 1-12 |
| Keyword | Marketing capabilities, Marketing analysis, Marketing Capabilities, International Marketing Growth, Domestic Marketing Capability, International Strategic Orientation, International Network Capabilities, Information Availability. |
| URL Website | http://tuengr.com/Vol10_19.html |
| Website title | ITJEMAST V10(19) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | Marketing capabilities enable an organization to identify customers' requirements and present its solution via planning marketing, investment, and implementation activities. Managers of organizations can see the result of their decisions on strategy selection through performance criteria. The purpose of this study is to investigate the impact of domestic marketing capabilities on international marketing growth considering the roles of information availability, international strategic orientation, and international network capabilities. The sample pool of this study included all the technicians, senior officers, middle managers, executive officers, marketers, and the board of directors of dried fruit export companies in Alborz, who were experts and in charge, in order to meet the required objectives. The sample consisted of 80 companies. Due to the limited number of participants, up to two marketing specialists were chosen from each company to make up the final 80 companies and 97 participants. A standard questionnaire was used for data collection. The reliability was verified by Cronbach's alpha test. Data analysis was done by LISREL8.5 and SPSS24 using structural equation modeling. The findings of this study support its main hypotheses and the proposed model was fit. |
