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AN INVESTIGATION ON STAKEHOLDERS' PERCEPTION REGARDING EFFECTIVENESS OF SOCIAL MEDIA IN PAKISTAN'S HIGHER EDUCATION |
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| รหัสดีโอไอ | |
| Creator | Muhammad Junaid Siraji, Liaquat Hussain |
| Title | AN INVESTIGATION ON STAKEHOLDERS' PERCEPTION REGARDING EFFECTIVENESS OF SOCIAL MEDIA IN PAKISTAN'S HIGHER EDUCATION |
| Contributor | - |
| Publisher | TuEngr Group |
| Publication Year | 2562 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 10 |
| Journal No. | 12 |
| Page no. | 10A12E: 1-9 |
| Keyword | Social media effectiveness, Higher educational institutions, Parents' perception, Students' perception, Teachers' perception. |
| URL Website | http://tuengr.com/Vol10_12.html |
| Website title | ITJEMAST V10(12) 2019 @ TuEngr.com |
| ISSN | 2228-9860 |
| Abstract | In the contemporary era, social media is considered as a vital tool for providing opportunities to different groups of stakeholders to get them informed about shared interests. It helps stakeholders in sharing views, organizing demands and managing their interventions. The effectiveness of social media has become vital phenomenon which needs further exploration in different context including higher education. The stakeholders' perception (students, parents & teachers) about social media effectiveness has developed the leading and burning issue in the context of higher education. These concepts have been extracted from the existing research studies which were transformed into theoretical framework wherein hypotheses were developed. The perceptions of the said stakeholders were analyzed by collecting primary data from students, parents, and teachers hailing from the higher educational institutions of Khyber Pakhtunkhwa. The results of study provide significant information in deciding relationships between research concepts. |
