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THE EFFECT OF EXPORTATION PROMOTION PROGRAM ON EXPORTATION PERFORMANCE OF PETROCHEMICAL PRODUCTS |
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| รหัสดีโอไอ | |
| Creator | HamidReza Zare |
| Title | THE EFFECT OF EXPORTATION PROMOTION PROGRAM ON EXPORTATION PERFORMANCE OF PETROCHEMICAL PRODUCTS |
| Contributor | Farid Asgari |
| Publisher | TUENGR Group |
| Publication Year | 2561 |
| Journal Title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| Journal Vol. | 9 |
| Journal No. | 6 |
| Page no. | 579-588 |
| Keyword | Export promotion information programs, Export promotion finance programs, Export marketing performance capability. |
| URL Website | http://tuengr.com |
| Website title | International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies |
| ISSN | 2228-9860 |
| Abstract | This study investigated the effect of export promotion programs on the export performance of petrochemical products. Expansion promotion programs include financial and informational. The research method is descriptive-survey and the statistical population consists of managers and experts of Petrochemical Company. The sample size is done by census method and is distributed among 130 people. The data gathering tool is a standard questionnaire whose validity and reliability have been confirmed in previous studies. The data analysis was done using the Structural Equation Modeling Method (SMART PLS?3.5 software). The research findings showed that export promotion information programs have a positive and significant effect on marketing performance capabilities. Marketing activities have a positive and significant effect on export performance. The marketing capability has a mediating role in the relationship between marketing intelligence and marketing promotion programs and export performance. Finally, financial enhancements have a moderating role in the relationship between promotion information and marketing capability. |
