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ความพึงพอใจและความต้องการเกี่ยวกับรูปแบบการให้บริการ ธุรกิจรถโดยสารไม่ประจำทางในจังหวัดชลบุรี |
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| รหัสดีโอไอ | |
| Creator | ธชาภินท์ คงห้วยรอบ |
| Title | ความพึงพอใจและความต้องการเกี่ยวกับรูปแบบการให้บริการ ธุรกิจรถโดยสารไม่ประจำทางในจังหวัดชลบุรี |
| Publisher | Faculty of Communication arts, Rambhai Barni Rajatbhat University |
| Publication Year | 2565 |
| Journal Title | Interdisciplinary social sciences and communication Journal |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 11-20 |
| Keyword | Satisfaction, Service model, non-routed bus |
| URL Website | https://so02.tci-thaijo.org/index.php/ISSC/issue/view/17257 |
| Website title | https://so02.tci-thaijo.org/index.php/ISSC/index |
| ISSN | ISSN 2630-0478 |
| Abstract | The research objectives are; (1) to study different demographic characteristics and needs of the non-bus service model in Chon buri Province (2) to study different demographic characteristics and satisfaction of service users the non-bus in Chon buri Province (3) to study the satisfaction of service users there is a relationship with the needs of the non-bus business service model in Chonburi, 400 samples using purposive sampling methods. Data were analysed by using the SPSS program. The statistics used were frequency, percentage, mean, (One-way ANOVA) F-test and correlation Analysis The results of the study show that different demographics such as companies belonging to the period of employment and non-bus buses in use with the needs of the non-bus service model in Chon buri province as a whole the difference was significantly at the statistical level of 0.05. Also, it is found that overall customer satisfaction It correlated with the needs of the non-bus service model in Chon buri province as a whole the relationship was positive at 0.01 level. The relationship was positive. Overall more This will increase the demand for non-bus service model in Chon buri province as well. With correlation found at high level (r = 0.743) |
