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Developing A Marketing Process for Fabric Products From Natural Fibers to Promote Tourism in Ban Khao Tao |
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| รหัสดีโอไอ | |
| Creator | Tanichar Chaichatchawalprateep |
| Title | Developing A Marketing Process for Fabric Products From Natural Fibers to Promote Tourism in Ban Khao Tao |
| Contributor | Payao Saithongsuk |
| Publisher | Mahasarakham University |
| Publication Year | 2568 |
| Journal Title | Journal of Humanities and Social Sciences Mahasarakham University |
| Journal Vol. | 44 |
| Journal No. | 6 |
| Page no. | 1042-1057 |
| Keyword | Tourism Promotion, Marketing Mix Strategy, Ban Khao Tao |
| URL Website | https://so03.tci-thaijo.org/index.php/humsujournal |
| Website title | Journal of Humanities and Social Sciences Mahasarakham University |
| ISSN | 2672-9733 (Online) |
| Abstract | The purpose of this research is to study methods for developing marketing processes for fabric products from natural fibers to promote tourism in Ban Khao Tao. It is mixed methods research. Consisting of (1) quantitative research, there is a questionnaire that has been checked for reliability. and have high confidence in collecting data from a sample of 400 people. (2) Qualitative research using in-depth interviews from 5 key informants, using content analysis to analyze the data.The research results found that Agencies involved in promoting tourism in Ban Khao Tao can use systematic tourism system design guidelines by specifying tourist spots such as the Khao Tao Beach area. In the area of Ban Khao Tao Handicraft Center, a dyeing and weaving center. For marketing strategies, use guidelines for developing them. “Ban Khao Tao Handicraft Center” is a learning tourism center about weaving unique patterns. “Turtle pattern brocade fabric”, fabric dyeing, organizing a workshop-style trip where tourists will receive their own handmade products to take home with them. Organize a Home Stay or Camping tour around Khao Tao Beach. Organize a fashion clothing design contest from natural fiber fabric products. “Baan Khao Tao” store display, using online marketing promotion strategies. Determine the use of market penetration tourism policies for the management of the service component relies on the training of local guides or youth guides by training to be able to communicate with foreigners. |
