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An Analytical Study of Language Use Strategies and Information Presentation Strategies in Popular Thai Facebook Fanpages |
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| รหัสดีโอไอ | |
| Creator | Kanchana Tonpo |
| Title | An Analytical Study of Language Use Strategies and Information Presentation Strategies in Popular Thai Facebook Fanpages |
| Contributor | Kanchana Tonpo |
| Publisher | mahasarakham university |
| Publication Year | 2563 |
| Journal Title | Journal of Humanities and Social Sciences |
| Journal Vol. | 39 |
| Journal No. | 1 |
| Page no. | .6-19 |
| Keyword | Language Use Strategies, Information Presentation Strategies, Facebook Fanpages. |
| URL Website | https://hujmsu.msu.ac.th/journal.php |
| Website title | Journal of Humanities and Social Sciences |
| ISSN | 2672-9733 |
| Abstract | This study aimed at exploring different strategies for presentation of information and languageusage on popular Thai Facebook pages. The data were collected from forum messages of 90posts from three popular Facebook pages. The data were then grouped according to commontraits to find information on the presentation strategies being used. The study accordingly found that usage was as follows: spoken language, curse words, symbols or marks, affixations, Englishwords, own words, and ungrammatical words. In this study, the strategies used in informationpresentation were the following: narration of news and social currents, referral to a medium orrelating content to the one being discussed, picture references, jokes, direct experiences,suggestions or warnings, and sarcasm or social bullying. The results of the study have clearlyshown the dynamics of the Thai language in the digital age in which the language used is notgrammar-oriented, but is rather focused on communication, which is simple, fast, and direct. Themost significant strategy being used is the use of spoken language with jargon so as to promoteeasy interpretation and friendliness among users. |
