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The effect of customer perception of CSR initiative on customer loyalty in the hotel industry |
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| รหัสดีโอไอ | |
| Creator | Panuschagone Simakhajornboon and Chisnupong Sirichodnisakorn |
| Title | The effect of customer perception of CSR initiative on customer loyalty in the hotel industry |
| Publisher | Silpakorn University Research Innovation and Creativity Administration Office |
| Publication Year | 2565 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 22 |
| Journal No. | 2 |
| Page no. | 384-396 |
| Keyword | CSR, corporate trust, service quality, self-image congruence, customer loyalty |
