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The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties |
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| รหัสดีโอไอ | |
| Creator | Pattarachat Maneechaeye |
| Title | The commodification of idol culture with a loot-boxes-style marketing strategy practice in Thai idol culture and aspects of consumer psychology toward uncertainties |
| Publisher | Silpakorn University Research Innovation and Creativity Administration Office |
| Publication Year | 2564 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 21 |
| Journal No. | 2 |
| Page no. | 179-187 |
| Keyword | Commodification, idol business, loot box |
