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Factors Influencing a Thai Individual's Trust and Distrust in Social Commerce |
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| รหัสดีโอไอ | |
| Creator | Paitoon Porntrakoon |
| Title | Factors Influencing a Thai Individual's Trust and Distrust in Social Commerce |
| Publisher | Silpakorn University Research and Development Institute |
| Publication Year | 2561 |
| Journal Title | Humanities, Arts and Social Sciences Studies |
| Journal Vol. | 18 |
| Journal No. | 3 |
| Page no. | 757-808 |
| Keyword | Distrust, moderating effect, social commerce, trust |
