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INVESTIGATING THAI TOURIST'S TRAVELING BEHAVIOR FOR HOT SPRING MANAGEMENT TO PROMOTE HEALTH TOURISM IN CHIANG RAI |
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| รหัสดีโอไอ | |
| Creator | Pornpimol Chaisanit |
| Title | INVESTIGATING THAI TOURIST'S TRAVELING BEHAVIOR FOR HOT SPRING MANAGEMENT TO PROMOTE HEALTH TOURISM IN CHIANG RAI |
| Contributor | Paripan Keawnet |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2564 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 13 |
| Journal No. | 3 |
| Page no. | 147-161 |
| Keyword | Hot spring management, Thai tourists' behavior, Health tourism |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | There are two objectives in this study ,1) to investigate the travelling behaviors of Thai tourists who are visited hot spring attraction in Chiang Rai ,2) To provide a guideline for hot spring management to promote health tourism in Chiang Rai. This research employed purposive sampling and the sample in this study 400 Thai tourists who visited hot springs in Chiang Rai. The research tools were used questionnaire to collect the data. The statistics of data analysis were descriptive statistics, T-Test and ANOVA. The survey of Thai tourists' behavior visiting hot springs provide valuable information for the hot spring management to develop a policy. The practical guidelines for hot spring management to promote health tourism consists of 4M management :1) Guideline of man management, 2) Guideline of money management ,3) Guideline of material management and 4) Guideline of management. The discussions and conclusions were also provided. |
