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THE EFFECT OF CUSTOMER LOYALTY PROGRAM AND SERVICE QUALITY ON CUSTOMER LOYALTY |
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| รหัสดีโอไอ | |
| Creator | Xinman Huang |
| Title | THE EFFECT OF CUSTOMER LOYALTY PROGRAM AND SERVICE QUALITY ON CUSTOMER LOYALTY |
| Contributor | Phusit Wonglorsaichon |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2560 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | 151-170 |
| Keyword | Bangkok, hypermarket, customer loyalty, commitment, trust, satisfaction, loyalty program, service quality |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
