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Factors affecting behavioral intentions and responsible environmental behaviors of Chinese tourists: a case study in Bangkok, Thailand |
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| รหัสดีโอไอ | |
| Creator | Yuxia Liao |
| Title | Factors affecting behavioral intentions and responsible environmental behaviors of Chinese tourists: a case study in Bangkok, Thailand |
| Contributor | Thitikan Satchabut |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2560 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 9 |
| Journal No. | 2 |
| Page no. | 137-154 |
| Keyword | environmental attitude, injunctive norms, descriptive norms, personal norms, environmentally responsible behavior |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | This study examined factors related to behavior intentions and responsible environmental behaviors of tourists who were travelling to Bangkok. Based on theory of the reasoned action(TRA); the theory of planned behaviour and the model of responsible environmental behaviour, the key to eliminating environmental problems depends on how much individuals are motivated to change Chinese tourists' behavior intentions and responsible environmental behavior. The aim of this case study was to examine the ways in which the eco-friendly behavior intentions of Chinese tourists are affected by their attitude and subjective norms towards the environment, and to observe how their eco-friendly behavior intentions induce these tourists into exhibiting environmentally responsible behaviors when visiting Bangkok, Thailand. Primary data was collected via questionnaires, which were sent out to and completed by 400 tourists. The data collected was then processed using both multiple and linear regression methods. It was found that (i) these tourists' attitudes towards the environment had a significant effect on their eco-friendly behavioral intentions; (ii) their subjective norms, which include descriptive norms and personal norms, could influence their intentions to some extent; and, (iii) their behavioral intentions significantly influenced the extent to which they demonstrated environmentally responsible behaviour |
