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FACTORS INFLUENCING CHINESE CONSUMER BEHAVIOR ON BUYING PET FOOD IN CHINA |
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| รหัสดีโอไอ | |
| Creator | Xi Qin |
| Title | FACTORS INFLUENCING CHINESE CONSUMER BEHAVIOR ON BUYING PET FOOD IN CHINA |
| Contributor | Piraphong Foosiri |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2559 |
| Journal Title | UTCC International Journal of Business and Economics |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 42-60 |
| Keyword | Consumer behavior, Marketing stimuli, Environmental stimuli, Buyer characteristics, Buyer decision process |
| URL Website | http://ijbejournal.com/ |
| Website title | ijbejournal |
| ISSN | 1906-5582 (paper) |
| Abstract | This study contributes to a deeper understanding of the impact of different factors on Chinese consumer behavior on buying pet (dog or/and cat) food in China. The research analysis was based on 385 samples that collected from Chinese consumer who buying pet food in China. The data and information collected by primary data method by using the questionnaire which was designed in Chinese language for Chinese respondents in order to ensure the reliability and validity of the research instrument. The questionnaire was directly distributed and collected the data of questionnaires through the online survey platform, and directly sending the link of questionnaire and the QR code of questionnaires tothe social network especially pets social network via internet and social group especially pet social group. The data from questionnaire were analyzed by Statistical program: i.e. Frequency, Percentage, Mean and Standard Deviation. The relation was presented thought the One-Way ANOVA and Multiple Regression. From the study, the in-depth analysis found that buyer decision process strongly associatedwith consumer behavior on buying pet food. Gender has no relationship with consumer behavior on buying pet food. Both marketing stimuli and buyer characteristics have relationship with consumer behavior on buying pet food. The results may assist producers and retailers in understanding consumer behavior and improving the quality and popularity of pet food, improving the market competitiveness. |
