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Implementation of Quality Function Deployment and Kansei Engineering for GABA Rice Snack Development |
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| รหัสดีโอไอ | |
| Creator | Wassanai Wattanutchariya , Tanitta Royintarat |
| Title | Implementation of Quality Function Deployment and Kansei Engineering for GABA Rice Snack Development |
| Publisher | คณะสิ่งแวดล้อมและทรัพยากรศาสตร์ |
| Publication Year | 2555 |
| Journal Title | Environment and Natural Resources Journal |
| Journal Vol. | 10 |
| Journal No. | 2 |
| Page no. | 1 |
| Keyword | GABA rice/ Snack product/ Mood consumption/ Quality function deployment/ Kansei engineering |
| ISSN | 1686-5456 |
| Abstract | GABA rice has gained popularity in Thai society during the last couple of years due to its high nutritional value, as well as a more healthy-conscious trend among Thai consumers. Product development for GABA rice snacks proposed in this study was based on a healthy snack target group. Mood Consumption theory was employed for dividing potential customers into 4 categories: Innovation, Intuition, Perfection and Satisfaction, and then, the Quality Function Deployment (QFD) technique was implemented for developing appropriate GABA snack products with respect to consumer |
