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Factors Influencing College Students Advertising Attitudes and Purchase Intention toward Online Advertisements in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Shuyue Feng |
| Title | Factors Influencing College Students Advertising Attitudes and Purchase Intention toward Online Advertisements in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 19 |
| Journal No. | 3 |
| Page no. | 27-36 |
| Keyword | Attitude, Purchase Intention, Online Advertising, College Student, China |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/9795 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
