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Exploring the Factors Influencing Junior College Students Satisfaction and Loyalty on Short Video Social Media Platforms in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Li Tianxia |
| Title | Exploring the Factors Influencing Junior College Students Satisfaction and Loyalty on Short Video Social Media Platforms in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 18 |
| Journal No. | 4 |
| Page no. | 132-141 |
| Keyword | Utilitarian Value, Hedonic Value, Service Quality, User Satisfaction, User Loyalty |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/8503 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
