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Influencing Factors of Consumers Satisfaction and Purchase Intention toward Social Commerce Context in Hangzhou, China |
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| รหัสดีโอไอ | |
| Creator | Wenting Zhang |
| Title | Influencing Factors of Consumers Satisfaction and Purchase Intention toward Social Commerce Context in Hangzhou, China |
| Publisher | Assumption University Press |
| Publication Year | 2568 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 18 |
| Journal No. | 4 |
| Page no. | 26-39 |
| Keyword | Hedonic Value, Trust, Social Commerce, Customer Satisfaction, Purchase Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/AU-GSB/article/view/8418 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
