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Drivers of Undergraduate Students Perceived Usefulness and Satisfaction with Online Learning in Chengdu, China |
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| รหัสดีโอไอ | |
| Creator | Haojing Du |
| Title | Drivers of Undergraduate Students Perceived Usefulness and Satisfaction with Online Learning in Chengdu, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 123-132 |
| Keyword | Service Quality, Perceived Usefulness, Confirmation, Satisfaction, Online Learning |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7633 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The purpose of the study is to deeply explore the factors influencing perceived usefulness and satisfaction of undergraduates towards online learning experiences in China. In constructing the research framework, we selected seven latent variables: perceived ease of use, system quality, information quality, service quality, perceived usefulness, confirmation, and satisfaction. Research design, data, and methodology: This study applied quantitative approach, distributing questionnaire to 500 undergraduate students at three universities in Chengdu, Sichuan, China. Before the data collection, Item-Objective Congruence (IOC) and a pilot test of Cronbach's Alpha were adopted to test the content validity and reliability. In data analysis, the researcher used confirmatory factor analysis (CFA) and structural equation modeling (SEM) for statistical analysis to assess key indicators such as validity, reliability, model fits, and path coefficient. Results: The results show that perceived ease of use and service quality significantly influence perceived usefulness. The relationship among confirmation, perceived usefulness and satisfaction is supported. Additionally, perceived usefulness significantly influences satisfaction. Nevertheless, system quality and information quality have no significant influence on perceived usefulness. Conclusions: This research aims to gain a deeper understanding of the online learning experience to provide useful insights into the field of education. |
