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Influential Factors of Undergraduate Students Behavioral Intention toward Mobile Reading Software: A Case of A Public University in Sichuan |
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| รหัสดีโอไอ | |
| Creator | Zhao Li |
| Title | Influential Factors of Undergraduate Students Behavioral Intention toward Mobile Reading Software: A Case of A Public University in Sichuan |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 73-82 |
| Keyword | Mobile Reading, Perceived Ease of Use, Perceived Usefulness, System Quality, Behavioral Intention |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7600 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: The main purpose of this study is to analyze the behavioral intention of college students using mobile reading apps in Sichuan Normal University through a questionnaire survey. This study mainly used system quality, information quality, service quality, perceived usefulness, perceived ease of use, and other methods to determine the influencing factors and behavioral intention of college students' use of mobile reading apps in Sichuan Normal University. Research design, data, and methodology: The target population of this study is college students at Sichuan Normal University. The total sample size is 500 undergraduates from the first to the third year in Sichuan Normal University. The researchers used three steps to collect target samples: purpose or judgment sampling, quota sampling, and convenience sampling. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to analyze the reliability of study variables and conceptual frameworks. Results: System quality, service quality and perceived ease of use significantly impact perceived usefulness. Perceived usefulness significantly impacts behavioral intention. In contrast, information quality has no significant impact on perceived usefulness. Conclusions: This research offers valuable insights that can guide educational institutions, app developers, policymakers, and researchers in fostering effective technology integration for educational enhancement. |
