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Understanding Behavioral Intentions and Use Behavior of Students Towards Online Learning Systems in Jiangxi, China |
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| รหัสดีโอไอ | |
| Creator | Xiong Wei |
| Title | Understanding Behavioral Intentions and Use Behavior of Students Towards Online Learning Systems in Jiangxi, China |
| Publisher | Assumption University Press |
| Publication Year | 2567 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 17 |
| Journal No. | 2 |
| Page no. | 52-63 |
| Keyword | Online Learning, Social Influence, Behavioral Intentions, Use Behavior, Higher Education |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/7593 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This research paper aims to investigate the factors impacting behavioral intentions and use behavior of students in vocational collages towards online learning systems in Jiangxi, China. The conceptual framework proposed a causal relationship among perceived usefulness, perceived ease of use, attitude, perceived behavioral control, social influence, behavioral intentions, and use behavior. Research design, data, and methodology: The researcher used a quantitative method (n=500) to distribute questionnaires to students. The nonprobability sampling includes judgmental sampling in selecting five vocational colleges, quota sampling in proportion of sample size, and convenience sampling in collecting data and distributing surveys by the online platform. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were used for the data analysis, including model fit, reliability, and validity of the constructs. Results: The results explicated that perceived usefulness, perceived ease of use, Attitude, perceived behavioral control, and social influence have a significant impact on behavioral intentions Furthermore, behavioral intentions significantly impact use behavior. Conclusions: Six hypotheses were proven to fulfill research objectives. Hence, future research can expand educational technology and impact school management performance, manifested as new products, services, or processes created by new technological behaviors, providing schools with a better digital environment and more convenient management processes. |
