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Factors Affecting Satisfaction and Trust of Art Students in Senior High Schools in Chengdu |
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| รหัสดีโอไอ | |
| Creator | Bengui Li |
| Title | Factors Affecting Satisfaction and Trust of Art Students in Senior High Schools in Chengdu |
| Contributor | Soonthorn Pibulcharoensit |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 1 |
| Page no. | 125-136 |
| Keyword | Perceived Value, Service Performance, Social Environment, Student Satisfaction, Trust |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5986 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | Purpose: This study aims to examine the factors affecting student satisfaction towards trust of 500 students in art education in senior high schools (grade 10-12) in Chengdu, China. The conceptual framework is developed on how image, perceived value, service performance, positive affect, social environment influence student satisfaction and trust. Research design, data and methodology: Quantitative approach (n=500) was used to distribute online and offline questionnaires. The nonprobability sampling involves judgmental sampling, quota sampling random sampling, convenience sampling and snowball sampling. Before the data collection, Index of item-objective congruence (IOC) and Cronbach's Alpha for pilot test (n=50) were implemented. After the data collection, researcher accounted the Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were applied to confirm hypotheses and goodness-of-fit. Results: The results were that image had the strongest significant effect on student satisfaction, followed by positive affect on student satisfaction, student satisfaction on trust, social environment on student satisfaction. Nevertheless, non-supported relationships were perceived value on student satisfaction, image on perceived value, service performance on student satisfaction. Conclusions: Academic practitioners were recommended to focus on building high level of student satisfaction and trust by ensuring good social environment and facilities, high service standard, promoting school image properly and communicating efficiently. |
