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Factors Influencing Perceived Ease of Use, Attitude and Behavioral Intention to Enhance ICT Learning Motivation in Higher Education in Cambodia |
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| รหัสดีโอไอ | |
| Creator | Sophearith Yeun |
| Title | Factors Influencing Perceived Ease of Use, Attitude and Behavioral Intention to Enhance ICT Learning Motivation in Higher Education in Cambodia |
| Publisher | Assumption University Press |
| Publication Year | 2565 |
| Journal Title | AU-GSB e-Journal |
| Journal Vol. | 15 |
| Journal No. | 1 |
| Page no. | 207-218 |
| Keyword | ICT, higher education, learning motivation |
| URL Website | http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/6330 |
| Website title | AU-GSB e-Journal |
| ISSN | 1906-3296 |
| Abstract | The purpose of this research aimed to evaluate the effects of perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia. Therefore, the results of this study help to improve the learning environment of college students who have difficulties in using ICT as a tool in educational programs. This study is conducted with quantitative and multi-stage sampling techniques via employing purposive sampling, simple random sampling and quota sampling methods. Sample size of 521 students from three private universities in Cambodia. This study adapted the Confirmatory Factor Analysis (CFA) and the Structural Equation Model (SEM) to identify the relationship and the impact of determinants of perceived ease of use, attitude and behavioral intention to enhance ICT learning motivation in higher education in Cambodia. The results showed that Perceived ease of uses, information technology and attitude have significant impact on behavioral intention. Moreover, Perceived ease of uses and social influence have significant impact on Perceived usefulness. Also, facilitating conditions has significant impact on Perceived ease of uses. Likewise, information technology and Task Technology fit have significant impact on attitude. Furthermore, Perceived usefulness, social influence, facilitating conditions and Task Technology fit have no significant impact on behavioral intention. |
