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Factors Influencing Entrepreneurial Intention and Behavior among Economics and Management Students in Guangdong |
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| รหัสดีโอไอ | |
| Creator | Liying Qiu |
| Title | Factors Influencing Entrepreneurial Intention and Behavior among Economics and Management Students in Guangdong |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 139-149 |
| Keyword | Entrepreneurial Intention, Entrepreneurial Behaviour, Undergraduate Student, Guangdong, China |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9833 |
| Website title | JIR |
| ISSN | 2408-1906 |
| Abstract | Purpose: This study examines factors influencing entrepreneurial intention and entrepreneurial behavior among university students, using survey data from undergraduates at Guangdong University of Petrochemical Technology, China. Research design, data and methodology: A quantitative approach was adopted using questionnaire data from 500 undergraduate students in the School of Economics and Management. A mixed non-probability sampling strategy combined judgment, quota, and convenience sampling. The framework integrated need for achievement, subjective norms, entrepreneurship education, attitude toward entrepreneurship, perceived behavioral control, entrepreneurial intention, and entrepreneurial behavior. Confirmatory factor analysis and structural equation modeling were applied. Results: Entrepreneurial intention is influenced by multiple factors and acts as a mediator between entrepreneurship education and entrepreneurial behavior. Perceived behavioral control (? = 0.367) and attitude toward entrepreneurship (? = 0.330) emerged as the strongest predictors, followed by need for achievement, entrepreneurship education, and subjective norms. Entrepreneurial intention showed a strong positive effect on entrepreneurial behavior (? = 0.477). Conclusions: Findings support a multi-factor model of entrepreneurial intention and behavior. The study contributes by integrating psychological and educational variables in a unified framework. However, its cross-sectional design and single-institution sample may limit generalizability. Universities should emphasize experiential learning and supportive environments to improve entrepreneurial outcomes. |
