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Identification of Factors Influencing Fan Engagement and Fan Perception on Continuance Intention Among Taylor Swifts Myanmar Fans |
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| รหัสดีโอไอ | |
| Creator | Seng Nu Pan |
| Title | Identification of Factors Influencing Fan Engagement and Fan Perception on Continuance Intention Among Taylor Swifts Myanmar Fans |
| Publisher | Assumption University Press |
| Publication Year | 2569 |
| Journal Title | Journal of Interdisciplinary Research |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 1-12 |
| Keyword | Taylor Swift, Fan engagement, Fan perception, Satisfaction, Continuance Intention |
| URL Website | https://assumptionjournal.au.edu/index.php/eJIR/article/view/9414 |
| Website title | JIR |
| ISSN | 2408-1906 |
