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Investigating the Integration of Environmental Sustainability Factors into a Filipino FMCG Company's Innovation Process |
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| รหัสดีโอไอ | |
| Creator | Joanne Pauline L. Briones |
| Title | Investigating the Integration of Environmental Sustainability Factors into a Filipino FMCG Company's Innovation Process |
| Contributor | Detlef Michael Reis |
| Publisher | Bangkok University International |
| Publication Year | 2567 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 38 - 52 |
| Keyword | Sustainable Innovation, Green Innovation, Environmental Sustainability, Innovation Process, Sustainability Factors. |
| URL Website | https://so13.tci-thaijo.org/index.php/AJMI |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | As governments pass new environmental laws, more companies in developing countries consider sustainability factors in their products. This case study investigates what a Fast-Moving Consumer Goods (FMCG) company headquartered in the Philippines does to ensure the integration of sustainability factors into its innovation process. While most sustainable innovation studies focus on product innovation, this research also considers the differences in factors focusing on product, packaging, and process innovations. A qualitative, exploratory case study method was used, and a stratified sampling method employed to collect data from interviews with employees from various functions and levels within one of the company's subsidiaries (as well as its annual sustainability report). This methodology enabled a thorough exploration of how sustainability is integrated into the firm's innovation process, providing valuable insights for practice in sustainability-oriented innovation management. The findings show what sustainability factors the company considers and how and where they are included in the firm's innovation process, yielding positive impacts on financial performance, brand image, and employee motivation. The results also show that top management's leadership is highly instrumental in driving this integration and positioning sustainability as a core aspect of organizational strategy and culture. |
