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An Investigation of Customer Acceptance of Food Delivery Systems |
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| รหัสดีโอไอ | |
| Creator | Titima Thanapakpawin |
| Title | An Investigation of Customer Acceptance of Food Delivery Systems |
| Publisher | Assumption University |
| Publication Year | 2566 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 10 |
| Journal No. | 1 |
| Page no. | 24 - 41 |
| Keyword | Food Delivery Systems, Customer Acceptance, Relative Advantage, Moderators. |
| URL Website | http://ajmi.stamford.edu |
| Website title | AJMI -ASEAN Journal of Management & Innovation |
| ISSN | 2351-0307 |
| Abstract | This quantitative research study focuses on platform-to-consumer internet-based food delivery systems (FDS), which unlike full-service companies that exclusively serve their own food, enables consumers to compare the multiple providers registered in the platform. Specifically, it aims to identify the factors that may affect the use of FDS. It combines various constructs from well-known theoretical models of technology adoption (TPB, TAM, and UTAUT) with FDS-specific aspects. Age, income, gender, and experience were hypothesized as FDS-use moderators. 400 FDS-experienced Bangkok- and metropolitan-based volunteers participated in this study. Structural equation modeling was used to analyze the theoretical model. The results show that out of the thirteen model variables hypothesized in this study, Relative Advantage influences intention to use the most, followed by Mobility, Complexity, Product Information, Self-Efficacy, Promotion, Facilitating Conditions, Observability, Triality, Compatibility, Social Influence, and Delivery Cost. Among the constructs hypothesized to moderate the model variables, gender was found to moderate Self-Efficacy and Compatibility, experience to moderate Relative Advantage, and income to moderate Complexity. These findings suggest new theoretical model constructions, which could benefit FDS providers, Food suppliers, FDS users, software vendors, and any other FDS stakeholders. collected vis a survey questionnaire and the respondents divided into two groups according to their roles in the projects. One group consisted of project team members, such as developers, business analysts, and quality assurance, and the other of project managers. Descriptive statistics were used to analyse the data. The findings show that there are significant differences between the remote work styles of project managers and team members as expressed in terms of productivity, effective teamwork, job satisfaction, stress and pressure management, and opinions. Whereas project managers, who must work closely with team members, face significant limitations working remotely, others can work independently away from their offices as fewer contacts with team members are needed. It was also found that the engineering mindset of project team members is a key factor in the success or failure of IT projects. Those with a strong engineering mindset are more likely to successfully implement projects |
