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If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth |
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| รหัสดีโอไอ | |
| Creator | Alexander Franco |
| Title | If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth |
| Publisher | AJMI |
| Publication Year | 2560 |
| Journal Title | ASEAN Journal of Management & Innovation |
| Journal Vol. | 4 |
| Journal No. | 1 |
| Page no. | 193-195 |
| Keyword | continuous innovation, meaningful differentiation, business alignment |
| ISSN | 2351-0307 |
| Abstract | This work was written by an adjunct professor of marketing and management at Columbia University's school of business. The purpose of the book was to determine how businesses can achieve and then sustain long-term profitable growth. To derive an answer, the authored surveyed forty years of strategic thinking in business. The works of Michael Porter (creator of the Five Forces framework), Tom Peters and Robert Waterman, Jr. (In Search of Excellence), Jim Collins (the HALO effect), Peter Drucker and others were reviewed along with theories tied to the managerial practices of companies such as FedEx, Amazon, Walmart, Apple, Southwest Airlines, Casella Family Brands, and others. |
