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THE COMMUNICATION STRATEGY OF THE VILLAGE HEAD IN WASTE MANAGEMENT IN INDONESIA |
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| รหัสดีโอไอ | |
| Creator | Muhammad Rais Rahmat RAZAK |
| Title | THE COMMUNICATION STRATEGY OF THE VILLAGE HEAD IN WASTE MANAGEMENT IN INDONESIA |
| Contributor | Iin SEPTIANI, Ahmad MUSTANIR, Andi Astinah ADNAN, Sofyan B |
| Publisher | Asian Interdisciplinary and Sustainability Review |
| Publication Year | 2567 |
| Journal Title | Asian Interdisciplinary and Sustainability Review |
| Journal Vol. | 13 |
| Journal No. | 1 |
| Page no. | 24-31 |
| Keyword | Communication Strategy, Redundancy, Sub-District Heads, Waste Management |
| URL Website | https://so05.tci-thaijo.org/index.php/PSAKUIJIR/index |
| Website title | https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/269281 |
| ISSN | 3027-6535 |
| Abstract | The waste problem is still one of the important environmental problems in Indonesia. Waste production continues to increase from time to time. The main reason is that it is not managed well, amidst population growth and high consumption. Overcoming the waste problem cannot be done by the government alone, synergy and communication are needed so that all parties can be involved. This research aims to determine the communication strategy of sub-district heads in waste management efforts. The type of research used was descriptive qualitative by taking 4 informants who were selected using purposive sampling techniques so that the informants had knowledge and information about the problem being studied. The results of the research show that the more effective communication strategy carried out by sub-district heads is the strategy of redundancy or delivering messages repeatedly through outreach in the form of education and information. Apart from that, the communication strategy in waste management must identify communication targets, choose the right communication media, ensure the purpose of the communication message and the role of the communicator in communicating. |
