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Transforming HR with AI: Designing Motivational Systems for the Modern Workplace |
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| รหัสดีโอไอ | |
| Creator | Sawika Wichachai |
| Title | Transforming HR with AI: Designing Motivational Systems for the Modern Workplace |
| Contributor | Chomphunut Sailma, Nutthawadee Bongkaew, Jindarat Peemane |
| Publisher | Academic Institute for Innovation Development and Education |
| Publication Year | 2568 |
| Journal Title | Academic Innovation Journal |
| Journal Vol. | 1 |
| Journal No. | 2 |
| Page no. | 87-96 |
| Keyword | Motivational Systems, Artificial Intelligence, Employee Behavior Analysis |
| URL Website | https://so11.tci-thaijo.org/index.php/aij |
| Website title | Academic Innovation Journal |
| ISSN | ISSN 3057-1367 (Online) |
| Abstract | This article focuses on the study and design of motivational systems in organizations that integrate Artificial Intelligence (AI) technology into human resource management. It explores the challenges and opportunities posed by AI, particularly in analyzing employee behavior, career development planning, and fostering employee engagement. The study employs data analysis from case studies of organizations utilizing AI, along with in-depth interviews with executives and employees, to identify key factors influencing the creation of effective motivational strategies. The findings reveal that designing motivational systems with AI as a core component can enhance communication efficiency, align organizational goals, and customize motivation strategies to suit individual employees. However, the success of such systems depends on transparency in AI usage, employee education about the technology, and maintaining a balance between AI and human-centric factors. This article provides actionable insights for HR leaders to implement motivational systems that enhance employee satisfaction and workplace productivity. |
