|
International Students Satisfaction Formation - Linkage Between Information Satisfaction and Choice Satisfaction: Study on Private Higher Education Institutions in Malaysia |
|---|---|
| รหัสดีโอไอ | |
| Creator | 1. Nurlida Ismail 2. FaridahHj Hassan 3. NoorainiMohamad Sheriff |
| Title | International Students Satisfaction Formation - Linkage Between Information Satisfaction and Choice Satisfaction: Study on Private Higher Education Institutions in Malaysia |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2556 |
| Journal Title | AFBE Journal |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 88 |
| Keyword | International students,information characteristics,information satisfaction,choice satisfaction |
| ISSN | 2071-7873 |
| Abstract | This study investigates the relationship between information characteristics, information satisfaction and institution choice satisfaction. The findings of this study provided a very interesting discovery. It strongly pointed out that information satisfaction plays an important role in mediating the relationship between information characteristicswith choice satisfaction. The result of the study indicated very strongly that information characteristics have no direct impact on choice satisfaction however; the indirect effect of information characteristics onto choice satisfaction through information satisfaction is very sizeable. Hence, ultimately the real challenge of marketers of higher education institutions is to ensure that information is disseminated effectively and should result to students being satisfied with such information. As a conclusion, marketers must device their promotional strategies effectively to make sure that potential students are satisfied with the information provided through the various promotional sources. |
