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Understanding Student Tutorial Attendance Beliefs |
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| รหัสดีโอไอ | |
| Creator | 1. Marthin Nanere 2. Phil Trebilcock 3. Apollo Nsubuga-Kyobe |
| Title | Understanding Student Tutorial Attendance Beliefs |
| Publisher | Asian Forum on Business Education (AFBE) |
| Publication Year | 2555 |
| Journal Title | AFBE Journal |
| Journal Vol. | 5 |
| Journal No. | 3 |
| Page no. | 335 |
| Keyword | Behavioural beliefs,normative beliefs,control beliefs,persuasive communication messages,tutorial attendance |
| ISSN | 2071-7873 |
| Abstract | Many reasons are given as to why students are reluctant to attend tutorials for their chosen subjects. Using the Theory of Planned Behaviour, this article aims at exploring three different beliefs - behavioural, normative and control beliefs - to come up with persuasive communication messages that could be used to encourage students to attend tutorials. 166 structured interviews were undertaken with business students on Latrobe university Bendigo campus during semester one 2011. The findings suggest that behavioural and control beliefs are the most different significant beliefs amongst both those attending tutorials (compliers) and those not attending tutorials (non-compliers). Based on these significant differences, several persuasive communication messages are suggested in the paper. |
