A Comparative Study of Consumer Perceptions of GeneticallyModified Foods in Australia and Indonesia
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Creator 1. Marthin G. Nanere
2. Emmanual Yiridoe
3. Steven Russell
4. Clare D'Souza
5. Ali Quazi
6. Asep Saefuddin
Title A Comparative Study of Consumer Perceptions of GeneticallyModified Foods in Australia and Indonesia
Publisher Asian Forum on Business Education (AFBE)
Publication Year 2552
Journal Title AFBE Journal
Journal Vol. 2
Journal No. 1
Page no. 17
Keyword Consumer perception,GeneticallyModified Foods,Labelling
ISSN 2071-7873
Abstract This paper presents a study of consumer perceptions of GeneticallyModified (GM) foods based on a survey conducted in Australia and Indonesia. The results indicate that in general the Indonesian consumers are more favourable to GM foods than their Australian counterparts. A key finding of the current study is that the level of consumer opposition to GM foods from both within Australia and Indonesia is reduced when respondents are made aware of the perceived benefits of GM foods. This suggests that GM foods have the potential to become more popular provided adequate information on the positive aspects of GM foods is made available to consumers. Likewise, reduced use of pesticides and improved nutritional qualities are perceived as more important potential benefits than reduced price. This suggests that the issue of price is not an important consideration in the minds of consumers. Indonesian consumers perceived reduced pesticides use as having more important potential benefits than did Australian consumers. Ethical and religious concerns are apparently more important in Indonesia than in Australia in explaining the attitude towards GM foods. The support for mandatory labelling is very high in both countries even if labelling may results in an increase in price of GM foods.
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