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Factors Affecting Business Success of SMEs In Thailand |
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| รหัสดีโอไอ | |
| Creator | Warittha Saithong |
| Title | Factors Affecting Business Success of SMEs In Thailand |
| Contributor | Nathaya Pupat |
| Publisher | Graduate School of Business and Advanced Technology Management Assumption University Thailand |
| Publication Year | 2569 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 14 |
| Journal No. | 2 |
| Page no. | 90-105 |
| Keyword | Entrepreneurial Skills, Financial Access, Technology Usage, Business Strategy, Business Success |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | In recent years, with the rapid growth of SMEs in the North part, South part, Central part, Northeastern part and East part of Thailand. SMEs play a vital role in the job creation, economic growth, and country development. This study aims to determine factors affecting business success of SMEs in Thailand.To find out the factors affecting the business success of SMEs in Thailand. The questionnaires were distributed 400 questionnaires sample of people who have working experience in Thailand for at least 6 months to collect the data. This is quantitative research to apply Cronbach's alpha, inferential statistical and descriptive statistical analysis were adopted to evaluate the reliability of the questionnaire, analyze demographic information and test the hypotheses of the study. The study results were: Four main factors affecting on the business success of SMEs; entrepreneurial skills, financial access, technology usage, and business strategy. Entrepreneurial skills, financial access, technology usage, and business strategy all have significantly affect on the business success of SMEs. Entrepreneurial skills, financial access, technology usage, and business strategy all have a positive effect on the business success of SMEs in Thailand and business strategy is the most influence on business success of SMEs in Thailand.The findings found that entrepreneurial skills, financial access, technology usage, and business strategy enhance long-term sustainability, utilizing resources efficiently, reducing barriers, improving connectivity, reducing costs, developing business more effectively, creating a multi-product diversified portfolio and responding to market conditions to meet customers need. |
