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A Genre-Based Analysis of Vietnam Tourist Attraction Brochures with Pedagogical Purposes |
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| รหัสดีโอไอ | |
| Creator | Dung Thi Nguyen |
| Title | A Genre-Based Analysis of Vietnam Tourist Attraction Brochures with Pedagogical Purposes |
| Contributor | Prannapha Modehiran |
| Publisher | Graduate School of Business and Advanced Technology Management |
| Publication Year | 2566 |
| Journal Title | ABAC ODI Journal Vision. Action. Outcome |
| Journal Vol. | 11 |
| Journal No. | 1 |
| Page no. | 43-55 |
| Keyword | genre analysis, attraction brochure, move, English for tourism |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI Journal Vision. Action.Outcome |
| ISSN | 2408-2058 |
| Abstract | Tourism brochure is one of the most popular advertising channels in the tourism industry and an inevitable task of tourism staffs work. In learning and teaching English for tourism tourism brochures can be used as teaching materials and a way of exposing students to authentic texts. In the new technology era digital brochures play a vital role in tourism promotion. Therefore this study aimed to explore digital attraction brochures generic structure for contributing to brochure writing and implications in English for tourism. In this research- 24 digital Vietnamese attraction brochures of highly reputed company websites in Vietnam were selected by purposive sampling for analysis based on Bhatias (2004) move-structural analysis. The findings were figured out with the generic structural model of the brochures which comprised six moves including (1) Captivating Titles (2) Targeting Potential Tourists (3) Attractions Information (4) Establishing Credentials (5) Directive Information and (6) Soliciting Responses. The strategies for designing tourism brochures included four communicative purposes - attention getting information supplying persuasive messaging and reaction reminding. Through the research findings pedagogical implications were finally recommended as an English for tourism instruction. |
