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COVID-19 Pandemic A Testing Time for Tourism and Hospitality in Thailand |
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| รหัสดีโอไอ | |
| Creator | Sanhakot Vithayaporn |
| Title | COVID-19 Pandemic A Testing Time for Tourism and Hospitality in Thailand |
| Publisher | Assumption University |
| Publication Year | 2564 |
| Journal Title | ABAC ODI JOURNAL VISION. ACTION. OUTCOME |
| Journal Vol. | 8 |
| Journal No. | 1 |
| Page no. | 41-53 |
| Keyword | COVID-19 pandemic, tourism and hospitality sectors, Thailand, international tourist arrivals |
| URL Website | http://www.assumptionjournal.au.edu/index.php/odijournal |
| Website title | ABAC ODI JOURNAL VISION.ACTION.OUTCOME |
| ISSN | 2408-2058 Online ISSN 2351-0617 Print ISSN |
| Abstract | The COVID-19 pandemic has recently led to a global alarm due to its fatal nature from the spread of the coronavirus. Thailand is currently aware of this unprecedented time and the Thai cabinet has imposed a state of emergency to prevent the spread of this virus. The tourism and hospitality sectors have been devastated by the coronavirus. Therefore, the purpose of this study is to examine the impacts on tourism and hospitality, including the airline and hotel sectors. The study used systematic literature review methods to review the data, both academic and practitioner, for textual analysis and synthesis. Data were obtained from fifty articles and behaviourist theory is also discussed in this paper to explain the current phenomena. The paper indicates the impact of the pandemic on tourism and the airline and hotel sectors. Moreover, the results also highlight the negative impacts on Thailands tourism and hospitality industry from the crisis by confirming the decrease in the number of international tourist arrivals. The implementation of social protection and government aid policies to support people affected by the pandemic is also presented in the results of this study. In the conclusions and recommendations, this research paper will further help the industries to adopt innovative strategies and the best policies to be implemented in the future to combat the disease. Future research is also recommended in this study. |
