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ENHANCING COMMUNITY ENTREPRENEURSHIP COMPETITIVENESS: THE EVOLUTION TO THE AI-INTEGRATED SPEED-X MODEL |
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| รหัสดีโอไอ | |
| Creator | Khatawut SANGKHAMART |
| Title | ENHANCING COMMUNITY ENTREPRENEURSHIP COMPETITIVENESS: THE EVOLUTION TO THE AI-INTEGRATED SPEED-X MODEL |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2569 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 9 |
| Journal No. | 1 |
| Page no. | Article 24 |
| Keyword | Community Entrepreneurship, Business Competitiveness, SPEED-X Model, Artificial Intelligence Integration, Sustainable Local Economy |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/285092 |
| ISSN | 2730-3683 |
| Abstract | This study empirically evaluates the efficacy of the SPEED Model strategy—comprising Social networking, Perception, Extra value, Excitement, and Design—in strengthening community entrepreneurship and business competitiveness. Utilizing a mixed-methods quasi-experimental design, empirical data were gathered from 50 targeted community entrepreneurs in Pak Kret Municipality, Thailand. Quantitative analysis using paired-samples t-tests revealed that entrepreneurial capabilities improved significantly post-implementation, particularly in the critical domains of strategic business and risk management. Furthermore, qualitative insights derived from intensive focus group discussions strongly validated these statistical enhancements but simultaneously uncovered a crucial necessity for rapid digital adaptation to sustain long-term market relevance. Consequently, this study proposes an evolved strategic framework, the "SPEED-X Model," which fundamentally integrates Artificial Intelligence (AI) to augment the original five dimensions. Ultimately, the findings provide a robust, actionable roadmap for policymakers and community enterprises, demonstrating that systematically combining foundational strategic models with modern AI technologies is essential for achieving sustainable economic competitiveness. |
