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HR TRANSFORMING MODEL FOR FUTURE-READY PROFESSIONAL ACCOUNTANTS ABILITIES TO SUCCESSFULLY MANAGE SMES TOURISM INDUSTRY AND BUSINESS THAT FOLLOW THE CREATIVE INDUSTRY VILLAGE IN THAILAND |
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| รหัสดีโอไอ | |
| Creator | Amornsiri DISSORN |
| Title | HR TRANSFORMING MODEL FOR FUTURE-READY PROFESSIONAL ACCOUNTANTS ABILITIES TO SUCCESSFULLY MANAGE SMES TOURISM INDUSTRY AND BUSINESS THAT FOLLOW THE CREATIVE INDUSTRY VILLAGE IN THAILAND |
| Contributor | Pennapa SUWANBAMRUNG |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2566 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 48-57 |
| Keyword | Human Resource Transforming Model, Future Ready, STEP Skills, Professional Accountants Abilities, Creative Industry Village |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/263477 |
| ISSN | 2730-3683 |
| Abstract | Today’s human resource focus skills applied to the skills towards employability and productivity skills are highlighted as reinventing creativity and innovation for leading successful small and medium enterprises. Related to this research, the Lower Central Region of Thailand’s creative industry village project on track to raise tourism industry income. It can be applied to the government plans of Thailand 4.0 and creative industry village 4.0 scheme to disburse a budget of 22 billion baht to promote small and medium enterprises that follow the creative industry village. So, the aims of this study seek to design thinking of human resource model for future-ready. It is applying to professional accountants abilities to successfully manage small and medium enterprise tourism industry and business that follow the creative industry village in the lower central region of Thailand. The original significance of the research findings suggested that the outcome of the skills towards employability and productivity were to design thinking of the human resource transforming model for future-ready affecting in a post COVID-19 of the professional accountants abilities. |
