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VALUE PROPOSITION AND CONSUMER LIFESTYLES AFFECTING CUSTOMER LOYALTY OF PTT LPG GAS STATION |
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| รหัสดีโอไอ | |
| Creator | Pichayawat LIMRACHANOTH |
| Title | VALUE PROPOSITION AND CONSUMER LIFESTYLES AFFECTING CUSTOMER LOYALTY OF PTT LPG GAS STATION |
| Contributor | Chanyaphak LALAENG |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2566 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 6 |
| Journal No. | 2 |
| Page no. | 31-40 |
| Keyword | Value Proposition, Consumer Lifestyle, Customer Loyalty, LPG Gas Station |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/268978 |
| ISSN | 2730-3683 |
| Abstract | This research aimed to study the causal variables of value proposition and consumer lifestyles that impacted the customer loyalty of PTT's LPG gas station. The population used in the study were people who use PTT's LPG gas station in Chumphon Province, Thailand, total of 5 locations. The results of the study indicated that the multiple regression analysis of value proposition on customer loyalty of PTT's LPG gas station. It was found that value proposition regarding products and services, pains relievers, gain creators had effects on customer loyalty of PTT's LPG gas station with the statistical significance level of 0.05. These three dimensions of value proposition collectively had a predictive power and explained 11.6% of the variance in customer loyalty of PTT's LPG gas station. The results of the study indicated that the multiple regression analysis of consumer lifestyle on customer loyalty of PTT's LPG gas station. It was found that consumer lifestyle regarding Innovators, believers, makers and Survivors had effects on customer loyalty of PTT's LPG gas station with the statistical significance level of 0.05. Thinkers, achieves, experiencers and strivers did not affect customer loyalty of PTT's LPG gas station. All 8 elements of consumer lifestyle collectively had a predictive power and explained 16.6% of the variance in customer loyalty of PTT's LPG gas station. |
