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CAUSAL FACTOR AND OUTCOMES OF CREATING COMPETITIVE ADVANTAGES IN THE DIGITAL AGE OF LMG INSURANCE CO., LTD. |
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| รหัสดีโอไอ | |
| Creator | Benyaphon JONGSRIWATTANAPORN |
| Title | CAUSAL FACTOR AND OUTCOMES OF CREATING COMPETITIVE ADVANTAGES IN THE DIGITAL AGE OF LMG INSURANCE CO., LTD. |
| Contributor | Chanyaphak LALAENG |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2566 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 6 |
| Journal No. | 1 |
| Page no. | 117-129 |
| Keyword | Organization Management, Competitive Advantages in the Digital, Performance |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/265221 |
| ISSN | 2730-3683 |
| Abstract | The study aims to investigate the relationship of causal factors and outcomes of competitive advantages in the digital age of an insurance company. Multiple regression analysis results of organization management towards organizational competitive advantages in the digital age were used, found that organization management, strategies, system, management style and value had positive effects on organizational competitive advantages in the digital age with the statistical significance level of 0.05. But organizational structure, staff, and skills did not affect organizational competitive advantages in the digital age. Thus, hypothesis 1d was rejected. All 7 elements of organization management independent variables were efficient to mutually predict and describe organizational competitive advantage dependent variable by 52.2%. Multiple regression analysis results of competitive advantages in the digital age consisting of data-driven strategy, quick response, differentiation, and focus point towards organizational performance were used, found competitive advantages in the digital with regard to data-driven strategy, quick response, and focus point had positive effects on organizational performance with the statistical significance level of 0.05. While differentiation did not affect organizational performance. All 4 elements of competitive advantages in the digital age were efficient to mutually predict and describe organizational performance dependent variable by 51.1%. |
