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CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES |
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| รหัสดีโอไอ | |
| Creator | Bubpha THANUTTAMANON |
| Title | CORPORATE LANGUAGE TO REVEAL RELATIONSHIP-ORIENTED CULTURAL DIFFERENCE ACCEPTANCE INFLUENCING COMMUNICATION PERFORMANCE: ELECTRONIC INDUSTRY EMPLOYEES |
| Contributor | Suraporn ONPUTTHA, Sarakul SUKORTPROMMEE |
| Publisher | Asian Administration and Management Review |
| Publication Year | 2565 |
| Journal Title | Asian Administration and Management Review |
| Journal Vol. | 5 |
| Journal No. | 2 |
| Page no. | 24-36 |
| Keyword | Corporate Language, Relationship-Oriented Cultural Difference Acceptance, Communication Performance, Electronic Industry Employees |
| URL Website | https://so01.tci-thaijo.org/index.php/AAMR/index |
| Website title | https://so01.tci-thaijo.org/index.php/AAMR/article/view/257554 |
| ISSN | 2730-3683 |
| Abstract | This research aims at examining the influence of relationship-oriented cultural acceptance on communication performance through corporate language in the electronic industry. The samples were of 400 employees in the electronic industry. The questionnaire was administered to collect the data;adopting purposive and convenient sampling methods. Structural equation modeling was employed for data analysis. The result indicated that employees’ corporate language can significantly reveal the relationship-oriented cultural difference acceptance;influencing communication performance. This study concludes with organizational programs to improve communication performance among the employees in the organization. |
