|
Domestic Tourists' Perceived Value on ASEAN Vernacular Standard Homestay |
|---|---|
| รหัสดีโอไอ | |
| Title | Domestic Tourists' Perceived Value on ASEAN Vernacular Standard Homestay |
| Creator | ดร. ธเนศ เฮ่ประโคน |
| Contributor | ผศ. ดร. ดำรงศักดิ์ รินชุมภู, ผศ. ดร. ทิพย์สุดา จันทร์แจ่มหล้า |
| Publisher | มหาวิทยาลัยธรรมศาสตร์ |
| Publication Year | 2560 |
| Keyword | vernacular homestay, Domestic tourists, Perceived value, ASEAN Homestay Standard |
| Description | Ban Mae Kampong community based tourism center, Chiang Mai, Thailand, the only Thai vernacular homestay that conformed to the three-main qualifications (1) ASEAN standard homestay (2) Thai standard homestay and (3) named in the official ASEAN tourism website as the representative of an ASEAN standard homestay. The five factors from the highest to the lowest loadings were (1) management (2) activities (3) host - guest interaction (4) amenities and (5) accommodation. These findings suggest that while success factors depend on the totality of visitor experience, each individual element plays a role in construct measurement model of tourist perceptions with accommodation factors of lesser importance. |
| Format | PICTURE |
| URL Website | https://explore.nrct.go.th/search_detail/result/4024 |
| Date and time | 2560 |
| Website title | ห้องสมุดงานวิจัยสำหรับสาธารณะ (Extraordinary SimplPublic Library of Research Result : EXPLORE) |
