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Generation Z's expressions of dissatisfaction in the Thailand context |
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| รหัสดีโอไอ | |
| Title | Generation Z's expressions of dissatisfaction in the Thailand context |
| Creator | Kununya Atthmongkolchai |
| Publisher | University of the Thai Chamber of Commerce |
| Publication Year | 2565 |
| Keyword | Generation Z, Consumer behavior -- Thailand, Consumers' preferences -- Thailand, Consumer complaints -- Thailand, Gen Z, Product and service failure, Brand switching, Brand avoidance, Brand revenge |
| URL Website | https://scholar.utcc.ac.th |
| Website title | UTCC Scholar |
