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Thai celebrity endorsers' perceived credibility and social media trend on cosmetic product purchase intention |
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| รหัสดีโอไอ | |
| Title | Thai celebrity endorsers' perceived credibility and social media trend on cosmetic product purchase intention |
| Creator | Tinnamin Techinakarawin |
| Contributor | Ake Choonhachatrachai |
| Publisher | Stamford International University |
| Publication Year | 2556 |
| Keyword | celebrity endorsemment, source credibilityand attractiveness model |